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Search Engine Optimization – What it is and Why it Matters

Search engine optimzation (SEO) involves placing keywords and phrases strategically throughout a website, enabling search engines to index the website more effectively. But that is just the tip of the ice berg.

In large measure, SEO is done to give a website the best possible chance for higher rankings among the Internet’s most popular search engines.

Learn more about search engine optimzation in this article, which answers the question: do you need search engine optimization?